Explore Beer Devon · Master Dashboard

Cross-channel recommendations — built from all your connected data. Every action below is grounded in your actual Supermetrics data. Prioritised by impact. Updated 1 Apr 2026. Data-drivenCross-channel1 Apr 2026

📊 Overview — top priorities right now

🔥 Publish the Branscombe Sauna article TODAY736 GSC impressions at pos 6.1 with only 1 click. Publishing moves you top 3 and turns those impressions into 80–100 clicks/month. Zero cost, highest ROI action available right now.

GSC: branscombe sauna · 736 impr · pos 6.1

Scale AD 18 "Our Story" — 7.5% CTR is exceptionalIndustry benchmark is 1.5–2.5%. Your best-ever ad. Increase daily budget 20–30% while CTR holds above 6%. Don't change the creative — the hook is working.

AD 18 · 10 days · 7.5% CTR · £7.51 CPM

Instagram giveaway is working — post daily through Apr 16+871 followers in 6 days (+12.6%). Reach averaging 4,833/day in March. 5 posts/week minimum to sustain algorithm momentum through the giveaway close date.

IG: 7,735 followers · giveaway ends Apr 16

Summer 2026 booking window opens now — act firstGSC queries for "best places to stay jurassic coast" are growing. Launch a summer Meta campaign and Google Search campaign targeting these terms before your competitors.

GSC + Meta combined signal · seasonal demand

🔍 Search Console — quick wins

Publish all 10 blog articles — 10,128 monthly impressions waitingYou have 10 articles written, all mapped to your top GSC queries. Publishing them converts your current ~2% site CTR into real clicks. Start with Branscombe Sauna, then Pubs, then Where to Eat.

GSC: 10,128 impressions Mar 2026

20+ terms in pos 5–15 — internal linking will push them to top 3"Pubs in beer devon" (177 impr, pos 13.9), "things to do in beer devon" (102 impr), "places to eat in beer" (64 impr). Each published article with cross-links will lift all of these.

GSC keyword data · Sep 2025–Apr 2026

LLM search queries are appearing — add FAQ schemaConversational queries like "compare small coastal villages in south devon" (20 impr) and "best parts of devon for a group" (36 impr) are AI-generated searches. FAQ schema on your articles gets them cited in AI answers.

GSC: conversational queries · 3 identified

Beer Regatta article is your #1 clicked search term"Beer regatta 2026 dates" = 12 clicks at 11.5% CTR. Add the confirmed Aug 2026 dates as soon as available + Event structured data markup for rich snippets.

GSC: beer regatta 2026 dates · 12 clicks · pos 3.4

📣 Meta Ads — optimisation

AD 18 "Our Story" is your best-ever ad — scale it now7.5% CTR at £7.51 CPM is elite for UK travel (benchmark: 1.5–2.5% CTR). Increase daily budget 20–30% while CTR stays above 6%. Don't touch the creative.

AD 18 · 35,590 impr · 7.5% CTR · £224 spend in 10 days

SHH Conversion ad is your long-term anchor — never pause it£3.50 CPM over 208K impressions with 8.5% CTR. This builds your retargeting pools. Every other ad set benefits from the warm audiences this creates.

SHH Conversion · 208K impr · 8.5% CTR · £3.50 CPM

UK 3-Hour Drive CPM falling — algorithm is learning (good)Started at £14 CPM in Nov and is now £2.50–£4.80. This is exactly what healthy campaign maturity looks like. Keep it running, don't change the targeting.

UK 3Hr Drive · 321K impr · CPM £14 → £2.46 trend

Launch Summer 2026 availability campaign by 15 AprBased on GSC data, summer accommodation queries are growing now. Create a new ad set with summer-specific creative (best week, early booking offer) targeting the UK 3-Hour Drive audience. Budget £15–20/day.

GSC + Meta combined insight · seasonal signal

📸 Instagram — growth

Post 5×/week minimum — consistency drives reachYour highest-reach weeks all had 4–5+ posts. Dropping below 3/week causes a measurable reach dip the following week. Through the giveaway, post daily if possible.

IG pattern: 158 posts analysed Sep 2025–Mar 2026

Sunday 1–3pm Reels are your #1 format and time slot96 reels posted, avg reach 943. Sunday, Friday and Monday are your top days. The 1–3pm window is your single strongest slot based on actual post performance.

IG timing analysis: 96 reels · scored by reach × engagement

Add EXPLORE to every caption to activate ManyChat deliveryOnly a fraction of your captions use the EXPLORE trigger. Every post without it misses a guide delivery. The guide converts followers to email leads — more CTAs = more leads.

ManyChat: EXPLORE keyword automation · live

Convert giveaway followers to bookings with a post-giveaway sequenceWhen the giveaway ends Apr 16, you'll have ~8,000+ followers. Post a 3-part sequence: winner announcement → SHH availability summer 2026 → "your turn to book" CTA with early access offer.

IG: +871 followers in 6 days from giveaway

🎵 TikTok — growth

Giveaway reel formula is your blueprint — replicate it12,597 views from the Mar 22 giveaway reel — 4× your next best video. Hook: "worth £4,000". Same Sunday early-morning timing. Every future competition or launch should copy this format.

22 Mar reel · 12,597 views · 7:33am Sunday

Post at 6–8am on Sundays and FridaysYour 2 best-performing videos both posted early morning Sun/Fri. UK travel audience scrolls TikTok during weekend mornings. This timing outperforms afternoon by 3–5×.

Your own data · Mar 22 Sunday 7:33am = 12,597 views

89% organic reach rate — don't pay to boost yetIndustry benchmark is 30–50%. You're at 89%. TikTok's algorithm is already distributing your content aggressively for free. Boosting now would waste budget.

TikTok Business 2025 UK benchmark: 30–50%

Add Comment EXPLORE CTA to every TikTok videoYour ManyChat EXPLORE automation is live on Instagram. Adding the same CTA to TikTok descriptions extends guide delivery to TikTok traffic and builds cross-platform capture.

ManyChat: EXPLORE keyword · currently IG only

🌐 Website — conversion

2,245 sessions in March but conversion data not tracked — fix thisYou know people are visiting but not whether they're clicking through to Fresh Escapes to book. Add a GA4 conversion event for the "Check Availability" button to measure actual booking intent.

GA4: 2,245 sessions Mar 2026 · no conversion tracking

London is your #1 city (636 users) — target it harder in MetaYour biggest audience is already London. Your UK 3-Hour Drive ad set targets this implicitly, but a London-specific ad set with "3 hours from London" hook would have lower CPM through relevance scoring.

GA4: London 636 users (42% of total UK traffic)

Traffic spike in Feb from Meta campaign — replicate the conditionsFeb 15–16 saw 157–180 sessions/day. This aligned with the "Summer 2026 4th Hottest" ad at peak spend. That ad + that creative + that targeting = your highest website traffic ever.

GA4: Feb 16 = 180 sessions (peak) · Meta AD16 active

💰 P&L — financial

Break-even is ~£8K/month — 3 bookings at full rate closes the gapAt £3,500/week average, 3 bookings/month covers costs. The current cumulative deficit of –£39,616 can be recovered in a single strong summer season (10 weeks × £3,500 = £35,000).

P&L: monthly floor £7,220 · break-even ~£8K

Oct 2025 is your only profitable month — replicate itLaunch offer + higher occupancy + lower ad spend = £1,708 net positive. Run a similar early-summer "limited availability" offer in April to capture Summer 2026 bookings early.

P&L: Oct 2025 = +£1,708 only profitable month

Ad spend is ~18% of total expenses — right-size it for summer£4,700+ in Meta Ads over 7 months. Reduce spend in May/Jun when organic demand peaks, then reinvest in late summer to fill any remaining gaps.

P&L: Meta spend £4,700 Sep 2025–Mar 2026

📈 Cashflow — outlook

Summer 2026 is your recovery window — target 8+ weeks bookedRunning deficit of –£39,616. At £3,500/week, 8 fully booked summer weeks = £28,000 income, enough to return close to break-even on the cumulative position.

P&L: cumulative –£39,616 through Feb 2026

Mortgage is 51% of break-even cost — occupancy is everything£4,116/month mortgage is fixed. Every occupied week reduces the effective per-night mortgage cost. Aim for 70%+ occupancy Jun–Aug to make fixed costs irrelevant.

P&L: mortgage £4,116/month

📊 Google Ads — strategy

Search campaign: "branscombe sauna" + "jurassic sauna" — launch nowCombined 839 GSC impressions at pos 6–8. A £5–10/day exact-match Search campaign gets instant top-3. Est. 200–400 extra clicks/month at ~£0.80–1.20 CPC. Article + ad = dominant position.

GSC: branscombe sauna 736 + jurassic sauna 103 impr

Branded protection campaign — £2–3/day, set and forget"Sea holly house beer" gets 48 organic clicks but competitors can bid on your name. A branded Search campaign costs £0.10–0.30/click and guarantees you always appear #1 for your own name.

GSC: sea holly house beer · 48 clicks · pos 3.0

Display retargeting for your 2,245 March website visitorsMeta retargeting is limited to your follower pool. Google Display lets you follow GA4 visitors across the entire web for £2–4 CPM — significantly cheaper than Meta's £5–8 CPM retargeting.

GA4: 2,245 sessions Mar 2026

Instagram @seahollyhousebeer — 10,192 followers · 6 Jul 2026. Up 619 in 3 days from the giveaway. Today's reach: 3,961. All-time peak: 19,373 on 1 Oct 2025 (viral content). Core audience: female 35–54 (43%), 96.8% UK, #1 city London. +619 from giveaway19K all-time peak · Oct 2025

⚡ Instagram benchmarks vs UK travel/hospitality accounts (similar size)

Instagram MoM growth

Monthly averages — followers, reach and engagement progression

Metric	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26*

Daily reach — full history (Sep 2025 – Mar 2026)

Sep/Oct viral spikes (19K peak) · steady baseline Q4 · Feb content push · giveaway surge right

Followers by age × gender

Female 35–44 (1,551) and 45–54 (1,446) — 43% of all followers

FemaleMaleUnspecified

Gender split & top cities

City	Followers

@vanlifebymikey — Instagram 15,078 followers

WEEKLY REACH — @vanlifebymikey vs @seahollyhousebeer

ALL REELS — PERFORMANCE DETAIL (sorted by reach)

Date	Caption	Reach	Views	Likes	Saves	Follows	Watch	Skip%

INSIGHTS & RECOMMENDATIONS

⚠️ Connector removed from Supermetrics licence (6 Jul 2026). Meta Ads is no longer on plan 1707793, so the figures below are frozen at the last refresh (13 Apr 2026). Reconnect Meta Ads in Supermetrics to resume live data.

Meta Ads — full history Sep 2025 – Mar 2026 · 40+ ad sets tested. All-time spend: ~£4,700. Best CPC: £0.039 (Conversion & Bookings). Best CTR: 11.76% (Instagram Post ad set). 7 ad sets currently active. CPC £0.039–0.065 vs industry £0.5040+ creatives tested

⚡ Meta Ads benchmarks vs UK travel/holiday let industry averages

📊 Weekly impressions trend — top ad sets

Weekly total impressions per ad set · Nov 2025 – Apr 2026 · improving/dropping flags based on last 3 weeks vs prior 3 weeks

🎯 Active ads — individual view

Currently running ads · last 10 days performance · trend based on day-over-day CTR movement

Ad name	Running	Impr	Spend	CTR	CPM	Trend	Note

Meta Ads MoM performance

Monthly spend, clicks, CPC and CTR progression since launch

Metric	Sep 25	Oct 25	Nov 25	Dec 25	Jan 26	Feb 26	Mar 26*

📈 Monthly impressions — top ad sets

Nov 2025 – Mar 2026 · line per active ad set

💸 Monthly spend

Total across all ad sets

Ad sets — all time · ● active · trend vs previous month

Ad set	Impr	Clicks	Spend	CTR	CPM	CPC	Trend

Individual ads — creative level performance

All active ad creatives with their ad set · sorted by impressions

Ad creative	Ad set	Impr	Clicks	Spend	CTR	CPM	Freq	CPC

TikTok @seahollyhousebeer — 16 videos · 99,574 total views · £0 spend. Account launched late March 2026. Personal storytelling content is massively outperforming everything else — the "Our Real Story" reel hit 30,634 views in days. The van build and life-change narrative is clearly resonating. Devon travel content is building but early. April 22nd posting blitz (5 videos, 43,456 views combined) was the breakout moment. 99,574 total views Best video: 30,634 views £0 ad spend

Total views

99,574

16 videos · all organic

Total reach

79,727

unique viewers

Total likes

2,399

avg 150 per video

Avg views/video

6,223

top: 30,634

Best eng. rate

8.2%

Real story v1 — moved to Dev…

Ad spend

£0

100% organic

📖 Personal Story

49,513

4 videos · 50% of all views

Moving to Beer, the life change, raising Novella. Your highest-performing content category by far. The authenticity is what's cutting through.

🚐 Van Build

15,764

7 videos · 16% of all views

Sprinter build, WiFi setup, bed lift. Solid niche audience. Affiliate content (WiFi/BED) getting views but reach is restricted — TikTok may be limiting distribution.

🌊 Devon Travel

62,844

7 videos · 63% of all views

Beer, Branscombe, coastal village content. Early numbers. The drone reel brief is ready — this category should scale fast with better visuals.

🎁 Giveaway

12,597

1 video · 13% of all views

560 likes, 11,799 reach. Highest like count of any video. Competition format drives strong engagement. Worth repeating for summer 2026.

⚡ Performance highlights

🏆 TOP PERFORMER

Real story — moved to Devon fishing village

22 Apr · 30,634 views · 27,947 reach · 0.6% ER

Hook: "Most people only post the highlight reel…" — authenticity + vulnerability is what TikTok rewards. This is your template.

📈 BEST ENGAGEMENT RATE

Real story v1 — moved to Devon village

21 Apr · 8,192 views · 8.2% ER

High ER signals strong audience connection. Comments like "have you thought about moving here?" are exactly the right CTA format for this content.

🚀 BREAKOUT MOMENT

April 22nd posting blitz

5 videos posted · 43,456 combined views

Posting multiple videos on one day generated massive reach. TikTok appears to have rewarded the burst. Suggests posting 2–3 videos in a single day occasionally can trigger wider distribution.

⚠️ WATCH: AFFILIATE REACH

WiFi & BED affiliate videos

7,777 views · 0 reach reported

Zero reach on affiliate content suggests TikTok is suppressing distribution on commercial links. Views may be coming from existing followers only — not new reach. Keep affiliate content minimal.

🎯 What's working — and what to do next

✓ What's working

Personal story hooks — "Most people only post the highlight reel…" outperformed everything

Vulnerability + life change narrative (moved to Devon, van build, raising Novella) drives saves and shares

Question CTAs in comments ("Have you thought about moving?") generate strong comment volume

Giveaway/competition format — highest like count of any video

Burst posting on a single day appears to boost distribution

→ What to build next

Post the drone footage reel of Beer — Devon travel content needs stronger visuals to compete

More "Real Story" follow-ups — the audience wants to know what happened next

Van build progress update — "2 months left" is a strong hook with your existing followers

Reduce affiliate content or move to organic-first format (no external links in caption)

Summer 2026 giveaway — replicate the competition format with Sea Holly House booking as prize

All 16 videos — ranked by views

Caption preview	Date	Views	Likes	Reach	ER%

Google Search Console — Sep 2025 to 29 Mar 2026. First appearing in search Dec 2025. Impressions: near zero Dec → 461/day peak 22 Mar. All-time total clicks: ~370. Brand terms page 1 (pos 2.4). "Branscombe sauna" 700 impressions all-time at pos 6.1 — page 1, zero clicks — title tag fix needed. 260+ unique queries. 461 peak impr/day · 10× growthBranscombe sauna: fix title tag

⚡ SEO benchmarks vs UK travel/holiday let sites (6 months old)

GSC MoM growth

Monthly impressions and clicks progression since first appearing in search

Metric	Dec 25	Jan 26	Jan MoM	Feb 26	Feb MoM	Mar 26*	Mar MoM

Daily impressions — Dec 2025 to Mar 2026

Daily clicks — Dec 2025 to Mar 2026

10 clicks on 26 Mar — record day

📈 Search impressions trend — daily

Impressions (bar) and clicks (line) · Dec 2025 to 1 Apr 2026

🔍 Top search queries by impressions

Top 20 queries · Impressions (purple) vs Clicks (blue) · horizontal bar

All search queries — full list · Sep 2025 – Mar 2026

260+ queries. Click headers to sort. Search to filter.

Query ↕	Impressions ↕	Clicks ↕	CTR ↕	Pos ↕	Volume

Website GA4 — Dec 2025 to 29 Mar 2026. Peak day: 182 sessions on 20 Feb. Giveaway week visible. 93% new users. London #1 city. Peak 182 sessions93% new users · bounce ~30%

⚡ Website benchmarks vs UK travel/holiday let sites

Website MoM growth

Metric	Dec 25	Jan 26	Jan MoM	Feb 26	Feb MoM	Mar 26*	Mar MoM

Daily sessions — Dec 2025 to 29 Mar 2026

Orange = 120+ · mid-Feb spike and giveaway week visible

Top 10 cities

City	Users	Sessions

Country split

💰 Financial

Live bookkeeping from Firestore (project explore-beer-devon) — replaces the old P&L + Cashflow tabs. Income, Expenses, Ads & Partner Drawdowns, with monthly P&L and an accountant export.

Initialising…

Blog content pipeline — 10 articles written, SEO-optimised, ready to publish. Each targets real GSC queries with real impressions. Start with Branscombe Sauna — 712 impressions at position 6, currently 1 click. Tick articles as you publish them. Download the plain-text file to copy-paste straight into GoDaddy blog editor. 0 / 10 published🔥 Branscombe Sauna: URGENT

Publishing progress

0 / 10 published

Lifetime totals — Sep 2025 to 13 Apr 2026 · 7.5 months since launch. Every metric across all connected channels in one view. Data pulled live from Supermetrics on 13 Apr 2026. 7 months6 channelsSep 2025 – Apr 2026

📸 Instagram Organic

Metric	Value	Context
Followers (current)	8,602	+7,883 from 0 at launch
Profile views (lifetime)	1,282,141	~171K/month average
Total reach (last period)	38,638	28-day rolling reach
Total posts published	158	~22/month avg · 96 Reels
Avg reach per Reel	943	vs 400–600 industry avg
Peak single post reach	12,597	Giveaway reel 22 Mar 2026
Follower growth rate	~2.1%/month	ex-giveaway · 1.5% avg industry
Engagement rate	~3.2%	vs 1.4% UK travel industry

🎵 TikTok Organic

Metric	Value	Context
Total videos published	16	~2/month avg
Total video views	26,647	1,665 avg/video
Peak video views	12,597	Giveaway reel 22 Mar 2026
Organic reach rate	89%	vs 30–50% industry avg
Engagement rate	3.1%	within 2.5–4.0% benchmark

📣 Meta Ads (Paid)

Metric	Value	Context
Total impressions	1,006,851	~141K/month avg
Total reach (unique people)	415,877	unique people reached
Total clicks	55,650	~7,806/month avg
Total ad spend	£5,498	£768/month avg
Overall CTR	7.59%	vs 1.5% UK travel benchmark
Overall CPM	£5.46	vs £8.20 industry avg
Cost per click	£0.10	vs £0.50 UK travel avg
Ad sets tested	40+	across 2 ad accounts
Best ad CTR ever	7.53%	AD18 Our Story · Mar 2026

📊 Google Ads (Paid Search)

Metric	Value	Context
Total impressions	70,525	search + branded
Total clicks	3,399	to explorebeerdevon.com
Total spend	£2,207	across 4 campaigns
Overall CTR	4.82%	vs 7.83% travel benchmark
Average CPC	£0.64	vs £1.40–1.70 industry avg
Tracked conversions	134	127 from Book Direct campaign
Best cost/conversion	£4.71	vs £25–40 travel industry avg
Branded search CTR	40.45%	BR Exact campaign

🔍 Organic Search (Google Search Console)

Metric	Value	Context
Total impressions	21,764	site indexed Dec 2025
Total organic clicks	471	growing rapidly — 180 in Mar alone
Average CTR	2.16%	vs 1.5–2.5% benchmark
Average position	15.2	vs 28 avg for new sites
Keywords ranking	150+	incl. branscombe sauna pos 6.1
Best organic term	beer regatta 2026	pos 3.4 · 12 clicks · 11.5% CTR
Mar peak (daily)	549 impressions	29 Mar 2026 · all-time record
Articles published	0 / 10 ready	⚠ 10 articles written, none live yet

🌐 Website (Google Analytics 4)

Metric	Value	Context
Total sessions	7,500	site live Dec 2025 · ~1,124/month
Total unique users	6,297	unique visitors to site
Total page views	15,119	2.01 pages/session
Avg session duration	2m 17s	vs 2.0 min industry avg
Bounce rate	29.0%	vs 55% industry avg
Peak traffic day	180 sessions	16 Feb 2026 · Meta campaign peak
Peak traffic month	Feb 2026 · 967	Meta + Google Ads both active
Top city	London	636 users · 42% of UK traffic

💰 P&L — Jul 2025 to Feb 2026

Metric	Value	Context
Total income	£25,267	8 months · £3,158/month avg
Total expenses	£64,883	incl. mortgage £4,116/month
Net position	–£39,616	pre-summer ramp
Only profitable month	Oct 2025	+£1,708 net positive
Monthly break-even	~£8,000	floor costs ~£7,220/month
Total ad spend (all)	£7,468	Meta £5,374 + Google £2,094
Revenue per ad £ spent	£3.38	£25,267 income / £7,468 ad spend

📊 Cross-Channel Lifetime Totals

Total ad impressions

1.08M

Meta 985K + Google 68K

Total unique reach

407K

unique people — Meta paid

Total paid clicks

59,519

Meta 54,641 + Google 3,280

Organic search clicks

471

growing 10× since launch

Website sessions

7,500

since Dec 2025 launch

Total ad spend

£7,468

Meta + Google Ads

IG followers built

8,602

from 0 in Sep 2025

Profile views

1.5M

IG profile views lifetime

Tracked conversions

134

Google Ads · £4.71/conv best

Sea Holly House — Booking Calendar. Live availability from Uplisting via iCal. Refreshes each time you open this tab. Booked dates in teal, blocked in amber, available in dark. Hover any date for details. Click Refresh to load

Booked Blocked Available

MON

TUE

WED

THU

FRI

SAT

SUN

Upcoming bookings

⚠️ Connector removed from Supermetrics licence (6 Jul 2026). Google Ads is no longer on plan 1707793, so the figures below are frozen at the last refresh (13 Apr 2026). Reconnect Google Ads in Supermetrics to resume live data.

Google Ads — Sep 2025 to 2 Apr 2026 · account: Sea Holly House. Total spend: £2,089.87 · Total clicks: 3,273 · Total impressions: 67,954 · Total conversions: 134 · Cost per conversion: £15.60. Best campaign: Book Sea Holly House Direct — 127 conversions at £4.71/conv (now paused). Connected ✓4 campaigns134 conversions tracked

⚡ Google Ads benchmarks vs UK travel industry 2025

£2,090

Total spend

67,954

Impressions

3,273

Clicks

134

Conversions

£0.64

Avg CPC

£4.71

Best cost/conv

📈 Monthly spend trend — by campaign

Sep 2025 – Apr 2026 · GBP · "Book Sea Holly Direct" paused Feb 2026 after delivering 127 conversions

📋 Campaigns — all time performance

Sep 2025 – 2 Apr 2026 · status: ● enabled ● paused ● removed

Campaign	Status	Impr	Clicks	Spend	CTR	CPC	Conv	£/conv

💡 Campaign insights

Book Sea Holly Direct — 127 conversions at £4.71 eachYour best-ever paid campaign. 27,765 impressions, 1,097 clicks, £597.90 spend. Currently paused. Reactivate for Summer 2026 with a fresh summer availability creative.

Google Ads · Dec 2025 – Feb 2026

NB Search — active, 1,864 clicks, 0 conversions trackedLargest campaign by impressions (37,137). No conversions recorded — either the conversion action isn't set up in Google Ads, or clicks aren't reaching the booking page. Check conversion tracking setup.

Google Ads · Jan–Apr 2026 · £936

BR Exact — 40% CTR, branded search workingYour branded exact-match campaign. 40.45% CTR is outstanding — people searching "Sea Holly House" are clicking through at very high rates. Only 1 tracked conversion despite 271 clicks — same tracking issue as NB.

Google Ads · Feb–Apr 2026 · £509

Fix conversion tracking to unlock real ROI data3 of 4 campaigns show 0–1 conversions despite hundreds of clicks. The "Book Sea Holly Direct" campaign proved Google Ads works (127 conv). Set up a GA4 conversion event for booking page visits and link to Google Ads.

Google Ads account · 2225334388

Microsoft Clarity — User behaviour analytics for explorebeerdevon.com. Sessions, scroll depth, engagement time, rage clicks and device breakdown. Data covers the last 3 days. Fetched live from Clarity API on each tab open. Token stored only in your browser's localStorage — never sent anywhere else. Not connected

Post timing strategy — built from your actual 158 Instagram posts (Sep 2025–Mar 2026). Each post scored by reach + interactions + saves. TikTok and Meta use UK travel benchmarks. All times are UK/London time. 158 real posts analysedScored: reach × engagement × savesAll times = UK London time

Reels: your #1 format96 reels · avg reach 943 · avg 52.5 interactions. Sunday, Friday and Monday are your top reel days. 1–3pm is your single best time window.

Based on your 96 reels · Sep 2025–Mar 2026

Carousels: Tuesday 9am is the sweet spotYour best carousel (5,049 reach, 624 interactions) posted Tue 9:55am. Tuesday 9–10am is consistently your strongest carousel slot.

Based on your 49 carousels

Stories: mornings winYour 29 Mar story data: Sunday morning = 121 reach vs evening = 67–80. Post stories 8–10am to hit the first daily scroll.

Story data · 29 Mar 2026

Consistency beats everythingYour highest-reach weeks all had 4–5+ posts. Dropping below 3/week shows a measurable reach dip the following week.

Pattern from post history

🎬

Reels — best days & times

96 reels analysed · scored by reach + interactions + saves · UK time

Avg reach

943

Best days

Best time windows

⚡ Optimal reel slots

🎠

Carousels — best days & times

49 carousels analysed · UK time

Avg reach

759

Best days

Best time windows

⚡ Optimal carousel slots

🖼️

Single Images — best days & times

13 images analysed · UK time

Avg reach

946

Best days

Best time windows

⚡ Optimal image slots

⭕

Stories — best times

Based on your story data + UK travel benchmarks (Hootsuite 2025)

📅 Suggested weekly posting schedule

Built from your actual engagement data · 5 posts/week · mixes all formats

Day	Format	Best time	Why (your data)	Content idea

⚠️ Consistency beats perfect timing — posting at the same slots every week trains your audience and the algorithm. Pick 3–5 slots and stick to them.